This weekend's Mexican Grand Prix is to be streamed in Germany, Switzerland, Luxembourg, Denmark, Norway and Sweden via Twitch, a subsidiary of Amazon.

The one-race deal will see Twitch live stream every session of the Mexican Grand Prix on its platform, enabling viewers to stream the entire weekend live and free via twitch.tv and Twitch's mobile app.

As part of the deal, interactivity and gaming elements will be added to the broadcast in a bid to "drive engagement from the community", with each session to be "co-streamed by a select group of prominent, in-market personalities, including leading German gaming influencer PietSmiet, in Germany, Switzerland and Luxembourg".

F1 will also include a data extension alongside the broadcast that allows users to predict the performance of drivers during ten-minute segments of the race. The predictions will then be ranked and displayed according to their accuracy, providing an interactive gaming element to the broadcast.

According to F1, the one-race deal "shows once again that Formula 1 continues to innovate with its broadcast offering, leveraging Twitch's unique technology, fan engagement tools, and community to reach and engage with new fans in new places as well as the traditional television audience".

"Millions of people tune in to Twitch every day to watch live content and form communities around their shared interests," said Farhan Ahmed, Strategic Partnerships Manager. "We're thrilled to partner with Formula 1 to bring exciting motor racing content to our community in a way that's unique, shared, and interactive. It's a pleasure to work with a partner who embraces our community experience, creating something truly exciting, enhanced through co-streaming and extensions."

"As Formula 1 fans, the co-stream is something very special for Team PietSmiet," added PietSmiet, creator and influencer. "We are looking forward to experiencing the race weekend live with the community."

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READERS COMMENTS

1. Posted by Carsten B, 28/10/2019 13:47

"Hmn, the streaming worked rather well, here in DK; we got a pretty useless Swedish commentry team for qualy and race, which meant that I only used it during the RTL commercials during the race. Had access to FP1-3 was a bonus though. Wouldn't pay (much?) money for this service though."

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2. Posted by Editor, 24/10/2019 16:59

"@ Paolo

Indeed, for me, 'Twitch' will always mean one of my favourite episodes of Bilko, aka The Phil Silvers Show."

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3. Posted by Paolo, 24/10/2019 16:55

"Streaming on Twitch??? sounds like an affliction caused by a dodgy panty liner. Yes I am from a generation that remembers real F1 and had to get out of a chair to change channels on the TV"

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4. Posted by BillH, 23/10/2019 17:56

"We have Spark Sport (Spark is a telco here) for SkyF1's coverage to be broadcast in NZ via streaming.

It has been an interesting experience watching F1 over a gigabit connection on Mac's rather than the telly in that there has been reliability issues at their end and some glitches at my side of things.

All in all, it is the way things are going for a lot of live sport (Rugby World Cup is on the same platform here) and provided as Max Noble says "Miss Physics" behaves, it works quite well.

The problems occur when folks don't have good enough connections and gear in house and, let's face it, not everyone has kids or grandkids to hand to help out when needed.

This Monday will be one of the few races I watch live as it is a public holiday here and hopefully all goes well on the streaming front. Japan was good, Australia sucked (not the country, the streaming).

And there is the issue, "hopefully all goes well"."

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5. Posted by Burton, 23/10/2019 16:55

"Excellent move!"

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Mexican GP weekend to stream on Twitch

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