Formula 1 and Pottery Barn Kids and Pottery Barn Teen have unveiled a children's home furnishing collection., aimed at bringing together the thrill of racing with sleek, high-performance-inspired modern designs.

Made using premium quality and sustainable materials, the Formula 1 for Pottery Barn Kids collection will feature bedding, rugs, décor and accessories which will transform the bedrooms and playrooms of young fans into imaginative, race-ready spaces to further ignite their passion for speed.

The Formula 1 Pottery Barn Teen collection will blend style with speed through racing-inspired details such as statement quilts, modern lighting with tyre and wheel motifs and rugs that pay homage to the track.

The ranges feature a striking palette of racing red, jet black, crisp white and sleek metallic accents throughout, iconic checkered patterns and textured embroidery and high-quality graphic prints.

The announcement marks a first-of-its kind partnership between Formula 1 and parent company Williams-Sonoma, Inc., the world's largest digital-first, design-led and sustainable home retailer. The collaboration builds on a broader commitment from the series to engage with its rapidly growing younger fan base and follows partnerships with other brands such as the LEGO Group, Mattel and Disney's Mickey & Friends.

"The Formula 1 for Pottery Barn Kids and Pottery Barn Teen collections will bring the thrill of racing into the rooms of young fans who share our passion for speed," said Emily Prazer, Chief Commercial Officer of Formula 1. "This exciting collaboration is a great example of Formula 1 innovating and partnering with leading brands to identify new and creative ways to show up for our fans."

"Formula 1represents innovation, speed and excitement," added Jennifer Kellor, President, Pottery Barn Kids and Pottery Barn Teen. "Our collaboration combines our commitment to sustainability and quality home furnishings with the energy of Formula 1 in a way that feels bold, elevated, and authentic."

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READERS COMMENTS

1. Posted by Ricardo_sanchez, 17/09/2025 22:21

"@superbird70 -

“Next they will be partnering with Nestle® to develop a baby formula called ... wait for it...Formula 1®.”

Underrated comment. "

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2. Posted by Wokingchap, 17/09/2025 19:08

"What a load of totally uninteresting bxxxxcks, at least for me, and probably a few others...... a great ad for barn kids though...... whatever that is."

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3. Posted by Superbird70, 16/09/2025 21:28

"@Alex_V10_USA; I just went to the site, and its not quite what you think. If you were hoping to pick up an inexpensive Ferrari Teddy Bear or a Red Bull Racing crib mobile you are out of luck. The teen items seem a little more interesting, but not inexpensive by any stretch. "

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4. Posted by Alex_V10_USA, 16/09/2025 19:09

"Easy to have a laugh at this but what's the problem? My 5yo would be thrilled to have Max bed coverings! As it is he has orange sheets from Target bc that's the closest he can get.

I roll my eyes at many of Liberty's commercial partnerships but this isn't one of them."

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5. Posted by mds167, 16/09/2025 18:28

"Get them while they're young!
What kid in the '80s didn't want a racing car bed?
Let's hope they haven't ruined F1 (even more) by the time they grow up to understand sprint races, post-race penalties, etc
On a side note, my 11 yr old's favourite F1 car is his Hot Wheels '67 Lotus. "

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6. Posted by Superbird70, 16/09/2025 14:19

"Next they will be partnering with Nestle® to develop a baby formula called ... wait for it...Formula 1®. "

Rating: Positive (4) Rate comment: Positive | NegativeReport this comment

F1 target's the sport's youngest fans

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