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Cadillac announces Crews Control debut

NEWS STORY
29/04/2026

Terry Crews takes the wheel in a new YouTube series powered by TWG Motorsports.

The world of motorsport has never looked like this. Crews Control - a premium 18-episode YouTube series hosted by actor and entertainer Terry Crews - debuts May 5. Produced by Box to Box Films, the award-winning team behind Formula 1: Drive to Survive and powered by TWG Motorsports' impressive range across Formula 1®, INDYCAR and NASCAR, the series is an infectious exploration of global racing culture.

Crews Control takes viewers on an exhilarating journey through the fast-paced world of motorsport through Terry's distinct lens - with humour, heart, and an unapologetic sense of curiosity. At its core is a deep dive into the Cadillac Formula 1® Team, exploring the precision, technology, passion and global community behind Formula 1®'s rapid rise.

Each episode (8-10 minutes) follows Terry as he immerses himself in the sport's culture, paddock politics, and fan obsession, unlocking why Formula 1® has captured the imagination of an entirely new generation of American fans.

From Melbourne's massive crowds to Miami's energy, to Las Vegas' spectacle and Austin's Americana, Terry becomes the ultimate American guide to why every stop on the Formula 1® calendar feels like its own world. The series also pulls back the curtain on the broader TWG Motorsports portfolio - from the Indianapolis 500 with Andretti Global to NASCAR with Spire Motorsports - connecting disciplines while highlighting what makes each unique under the TWG Motorsports roof.

"TWG Motorsports was built on a singular belief that motorsport has unmatched power in sport and culture, and its best stories are still waiting to be told. Crews Control brings that to life - a can't-miss journey anchored by the Cadillac Formula 1® Team and extending across many series we compete in, told through one of entertainment's most compelling voices," said Dan Towriss, CEO of TWG Motorsports.

Rooted in Terry's personal story of growing up with a father who worked for General Motors - co-owners of the Cadillac Formula 1® Team with TWG Motorsports - the series blends automotive pride with genuine cultural exploration.

"Motorsport is the biggest world most Americans have never stepped inside - and I'm about to change that," said Crews. "This isn't just one series; it's an entire universe. Crews Control isn't about lap times and standings. It's about the culture, the obsession, and the people who live and breathe it. I'm bringing America into a world that's faster, louder, and more alive than they ever imagined."

Beyond the flagship YouTube series, promotional content, teasers, and behind-the-scenes material will extend across the Cadillac Formula 1® Team's official social media channels and those of its racing series partners, creating a multi-platform ecosystem built to amplify each episode and drive fan engagement.

"Collaborating with Terry on Crews Control allowed us to build a series around his irresistible curiosity and commanding presence,'' said Paul Martin, CEO of Box to Box Films. "He doesn't simply observe racing - he connects deeply with engineers, drivers and fans, uncovering the human stories at the heart of the Cadillac Formula 1 Team and TWG Motorsports. The result is cinematic and precise, grounded in real emotion, and unmistakably Terry: funny, earnest and relentlessly curious."

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READERS COMMENTS

 

1. Posted by Apexing, 5 hours ago

"When teams like Cadillac devote their energies and resources on things like this designed to make their cars perform better and go faster...no, wait. That's not it. So, the whole point of this isn't about racing anymore, it's clicks or likes. They can be slow on the track, and most of their "fans" won't know the difference. God help us..."

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2. Posted by @R1Racing71, 5 hours ago

"@MaxNoble. Thank you, there's hope for me yet!"

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3. Posted by Max Noble, 7 hours ago

"PS… @R1Racing71 - he also happens to be 57… ;-)
"

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4. Posted by Max Noble, 7 hours ago

"@R1Racing71 - He’s actually a good comedy actor who comes across as capable and sincere (based on his on-screen appearances). He was a NFL payer, then an actor in a variety of films (White Chicks, Expendables… etc) and then… a key character in the sitcom Brooklyn Nine-Nine. This was/is a guilty pleasure in our household. Brooklyn Nine-Nine is one of those rare things - a funny American sitcom… well we like it. Got off to a slow start but season 2 onward contains some total gems… if you like that sort of thing. Also his dad used to work for GM, and he was born and raised in Detroit… so he actually has history with the car business and Cadillac…

Would all this make me hang out to watch this….? Ummm…..
"

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5. Posted by @R1Racing71, 8 hours ago

"Ok I'll go first on behalf of all the wrong side of 50......Who is this person???"

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6. Posted by Celtic Tiger, 8 hours ago

"I suppose after naming and exposing one particular pervert amongst a sea of degenerates in Hollywood, he's gotta pay the bills somehow. Also, I don't know what world that's "faster and louder" he's talking about, because it certainly can't be referring to F1 in 2026."

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7. Posted by KKK, 29/04/2026 17:38

"Holy s**t! What next? The Jedwood brothers? What a circus, nothing to do with F1 at all. Just another "I wanna be famous" blogger "

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